This Privacy Policy explains how we collect, use, process, store, share, and protect your information when you access or use the Hyper Mart website, mobile application, and all related services.

1. Scope and Applicability

• All users who access or use the Platform
• Individuals who browse the Platform
• Users communicating with us for support or promotions

The Platform is intended only for individuals who are eighteen (18) years or older. We do not knowingly collect Personal Information from minors.

2. Definition of Personal Information

Personal Information refers to any information that relates to an identified or identifiable individual. This may include:

• Name
• Date of birth
• Address
• Contact details
• Government-issued identification
• Financial information
• Device identifiers and IP address

3. Information We Collect

3.1 Basic Information

• Full name
• Date of birth
• Residential address

3.2 Contact Information

• Email address
• Mobile number

3.3 Account & Verification Information

• Login credentials
• OTP verification data
• KYC information where required

3.4 Sensitive Personal Information

• PAN details
• Aadhaar details
• Bank account information
• Other KYC documentation

3.5 Transaction Data

• Order history
• Wallet activity
• Payment transactions processed by third-party gateways

3.6 Device & Technical Information

• IP address
• Device model
• Operating system
• Browser type
• App version

3.7 Usage & Analytics Data

• Pages visited
• Time spent on the Platform
• Click patterns
• Purchase behavior

3.8 Communications

• Customer support conversations
• Feedback and surveys

3.9 Recruitment Data

If you apply for employment with the Company, we may collect professional information submitted in your application.

4. How We Collect Information

• Account registration
• Transactions and wallet activity
• Customer support interactions
• Cookies and tracking technologies
• Analytics tools
• Third-party integrations

5. Cookies and Tracking Technologies

We use cookies and tracking technologies to improve performance, enhance security, personalize content, and measure marketing effectiveness.

6. Purpose of Processing

6.1 Contractual Obligations

• Managing user accounts
• Processing orders
• Managing Shopping Credits, App Tokens, and Diamonds

6.2 Identity Verification

• KYC verification
• Fraud detection
• Risk monitoring

6.3 Communication

• Order updates
• Service notifications
• Policy updates

6.4 Legal Compliance

Including compliance with the Information Technology Act 2000, IT Rules 2011, and the Digital Personal Data Protection Act 2023.

6.5 Marketing & Promotions

Users may opt out of marketing communications at any time.

6.6 Service Improvement

Data may be used for research, analytics, and improving user experience.

7. Sharing of Personal Information

We do not sell or rent Personal Information.

• Payment processors
• Cloud hosting providers
• Analytics and marketing services
• KYC verification providers
• Legal authorities when required

8. Data Retention

Personal information is retained only as long as necessary to provide services, comply with laws, prevent fraud, and resolve disputes.

9. Data Security

We implement security measures including encryption, access controls, secure infrastructure, and monitoring systems to protect data.

10. Data Breach Management

In the event of a security incident, we will investigate, contain the breach, notify affected users where required, and strengthen security measures.

11. Your Rights

• Access your personal information
• Correct inaccurate data
• Withdraw consent
• Request deletion where legally permissible
• Opt out of marketing communications

12. Children’s Privacy

The Platform is not intended for individuals under eighteen (18) years of age.

13. Grievance Redressal

Users may submit complaints or privacy concerns through the official contact channels available on the Platform.

14. Changes to This Policy

We may update this Privacy Policy at any time. Continued use of the Platform constitutes acceptance of the updated policy.

15. Contact

For queries regarding this Privacy Policy or handling of personal information, please contact Hyper Mart through the official contact channels available on the Platform.